It’s easy to forget one of the best role models around for a modern lawyer: the Dude.
The ROI of Name Dropping
How to increase your online presence by dropping famous names whenever and wherever you can, even in the bathroom.
Finding Tweet-Life Balance
How can lawyers better balance the tiring demands of tweeting about social media, attending conferences, and paying student loans?
Consider Vinyl for Your Next Podcast Release
Vinyl podcasts can help burnish your brand and extend the life of your otherwise overproduced digital web blog.
Get Laid Faster with Motivational Tweets
As our brand evangelist tells us each day, if you want to bring in clients, you have to know Twitter. In fact, on Amy’s wall in the office is a handwritten phrase, “no tweet, no meat.” But it’s one thing to get the client to respond to your tweets and to hire you. It’s quite […]
Top Five Practice Areas for Strategic Dabbling
Instead of hunkering down and trying to decrease expenses, attract clients, and make your practice more efficient, it’s easier to diversify and invest in strategic dabbling. Think about dabbling in international child abduction cases or patent litigation to increase your firm’s revenue.
Four Essential Steps to Being Interesting
The problem? Something known in marketing circles as interestingness. In other words, knock off the authenticity schtick. It’s boring. Just be interesting. Here’s how.
Practical and Ethical Considerations for the Law Office Hot Tub
Before you install an office hot tub, prepare sufficiently for staff and client use. We also recommend that you address two important practical and ethical issues prior to taking that first hot dip with clients.
If Your Butt Itches, You Should Scratch It
Today’s basic question that perplexes a surprising number of experienced lawyers: what if your butt itches?
Four Simple Steps to Become a Real Lawyer
It’s hard to be a real lawyer, especially after Tweeting and cofficing at the local cafe. Here’s how.
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