What’s your personal brand worth on Craigslist or eBay? While many marketing experts recommend that you hire a professional brand appraiser to find out, you can actually get a reasonably accurate appraisal using a simple slide rule and some numbers.
How to use Twitter at an important legal conference, including the skills needed to really kiss ass like a professional tweeter and conference-goer.
How to increase your online presence by dropping famous names whenever and wherever you can, even in the bathroom.
How can lawyers better balance the tiring demands of tweeting about social media, attending conferences, and paying student loans?
As our brand evangelist tells us each day, if you want to bring in clients, you have to know Twitter. In fact, on Amy’s wall in the office is a handwritten phrase, “no tweet, no meat.” But it’s one thing to get the client to respond to your tweets and to hire you. It’s quite […]
There’s no better way to socialize with a client than with a hand-written letter focused on a targeted National Food Holiday. But before you get your ink all wet and scribble out or tweet a motivational marketing message about bicarbonate of soda (December 30), remember that you really need to know the food preferences or limitations of your clients or target market.