If you are wiling to do the work and rebrand yourself successfully, we’re not seeing any ethical considerations standing in the way of becoming a badass motherfucker, at least as an attorney.
“Uber” social media now combines the sensuality of human skin with a conscious desire for too much information. With that in place, what is the future of lawyer business cards? The tattoo.
What’s your personal brand worth on Craigslist or eBay? While many marketing experts recommend that you hire a professional brand appraiser to find out, you can actually get a reasonably accurate appraisal using a simple slide rule and some numbers.
While we are big believers in innovating as soon as you have to, innovation may not always be the best choice. Sometimes,
Faced with a dizzying array of pastries and breads and other suitable snacks, what’s an attorney to do when picking out appropriate donuts. Luckily, we’ve got some recommendations.
Until recently, it’s been a well-kept secret of hobbying lawyers that the iPhone and the iPad, and maybe even the iPod Touch, are game-changers. After all, what thought-leading lawyer hasn’t been sitting in Starbucks foursquaring when a potential client comes up to her and says “OMG! I love your iPad!” or “Hey, aren’t you the […]
Believe it or not, you don’t want to get a solid 10 rating on Avvo. Or even a 9.2. It just reeks of high expectations, like you are an astronaut or something. Here’s how to crappify your ranking so you don’t get in over your head.
Foursquare is a popular location-based social application through which lawyers can “check in” to the places they go, tweet this information to their clients, and ultimately biggify their personal brands by collecting supercool badges and becoming Mayor of their favorite hotspots.
Don’t confuse posts that have substantive value with posts that have interesting and shiny things in them. Substance died out a while ago. People don’t want it. They want to harvest virtual crops and livetweet football.
An oft-overlooked consideration is the olfactory brand you want to impress upon your clients. Just how do you make your office emanate confidence and competence?