We’ve recently surveyed lawyer merchandising efforts and can now report back on some of the top choices for merchandising in the coming year.
Tattoos to Replace Lawyer Business Cards?
“Uber” social media now combines the sensuality of human skin with a conscious desire for too much information. With that in place, what is the future of lawyer business cards? The tattoo.
Five Nom de Guerres to Avoid
Blawging and trolling with blawgers is similar to war and warfare, though without the weapons, combat, battleships, air strikes, strategic command, camoflauge, and casualties. Here are five nom de guerres to avoid with your blawging identity.
Boost Your Web Site with Cheesy Stock Images
Most lawyers carry a gavel with them and will pull it out in client meetings or traffic accidents to do two things: 1) restore order; and 2) underscore their identity and authority. Why not do the same for your website?
Top 4 or 5 Ways to Achieve Limited Success
While booze and a high-cap credit limit can tamper down problems with success, they are not always good choices nor do they generally lead to positive change.
How to Get Tarred, Feathered and Immediately Disbarred
Some shmoe out there needed to take a closer look at Shpoonkle and report back about it. Lucky for you, I’m that shmoe.
How to Bill Out at $10,030 Per Hour
How best do you represent your time when each minute is worth about $167.00?
Giving Out Trophies to Clients
With the cost of plaques and trophies diminishing rapidly, it’s a great time to implement a trophy-based rewards program. But when should you give out trophies to clients? And for what? Here’s what our field research shows.
Attract Clients With a Crappier Avvo Rating
Believe it or not, you don’t want to get a solid 10 rating on Avvo. Or even a 9.2. It just reeks of high expectations, like you are an astronaut or something. Here’s how to crappify your ranking so you don’t get in over your head.
Use Sandwich Boarding to Solicit Clients
Sandwich boarding is immediate, powerful, and allows you to target your advertising, whether at a NASCAR race, the opera, or white-water rafting.