Weather experts have predicted that cloud computing will take over the legal profession by 2012. We figured it was about time we looked into this.
Until recently, it’s been a well-kept secret of hobbying lawyers that the iPhone and the iPad, and maybe even the iPod Touch, are game-changers. After all, what thought-leading lawyer hasn’t been sitting in Starbucks foursquaring when a potential client comes up to her and says “OMG! I love your iPad!” or “Hey, aren’t you the […]
Foursquare is a popular location-based social application through which lawyers can “check in” to the places they go, tweet this information to their clients, and ultimately biggify their personal brands by collecting supercool badges and becoming Mayor of their favorite hotspots.
How to increase your online presence by dropping famous names whenever and wherever you can, even in the bathroom.
How can lawyers better balance the tiring demands of tweeting about social media, attending conferences, and paying student loans?
Don’t confuse posts that have substantive value with posts that have interesting and shiny things in them. Substance died out a while ago. People don’t want it. They want to harvest virtual crops and livetweet football.
Although the FCC banned the use of subliminal messages in advertising in the 1970’s, the use of subliminal hashtags in legal briefs remains #A-Okay.
The problem? Something known in marketing circles as interestingness. In other words, knock off the authenticity schtick. It’s boring. Just be interesting. Here’s how.