We know many lawyers who try to market themselves. Take personal injury lawyers. The vast majority of accident victims who use Twitter to find a personal injury lawyer end up confused about which PI lawyers actually practice law and which simply read a lot of tragic news stories. The problem? Something known in marketing circles as interestingness. In other words, knock off the authenticity schtick. It’s boring. Just be interesting.
Once you shift your perspective, it should be easier to run with the crowd and collect clients. If you still find it hard, consider our four essential tips on how best to be interesting.
Grooming. Despite recent studies, brushing your teeth is a good idea. So is dressing up for the occasion. You are far more interesting when you show up wearing a black strapless dress at a local Starbucks Tweetup for Lawyers than if you wore a pantsuit and flip flops. In either case, however, make sure your toenails are clean and neatly trimmed. Grooming counts.
Shouting. Releasing pent up aggression as a result of your restraining order can be interesting. Get online and YELL IN ALL CAPS on Facebook, MySpace, or Twitter. Bothered by the cancellation of your favorite reality program? Scream about it on Twitter. If you remember to add an appropriate hashtag, fellow television buddies, many of whom know potential clients, will find you. Shouting about television shows relieves stress and also proves to followers that you can be opinionated AND loud, two qualities most clients feel are interesting in an attorney.
Quieting. Sure, content is king. But it’s okay to suppress content if you have nothing interesting to say. There are times when increasing your SEO and ROI can be better attained by SHUTTING YOUR GODDAMN TRAP (see, that really felt good and now you think I’m interesting). If you feel the urge to crowdsource ideas for your next Tweet, consider napping or hobbying instead.
Eating. Eating actually regulates your blood sugar levels. It also masks symptoms of a personality disorder. Even if you don’t know anyone who wants to share a meal with you, go it alone and practice socializing with a mirror at a cafe or bar. Better yet, keep an eye out for the Mirror App available soon on the iPad. Though a bit pricey, it’s said to be great virtual mirror and may be one of the killer apps in the coming year. In other words, talking to yourself in a mirror? Interesting. Talking to yourself with the iPad Mirror App? Game changer.
Hobbying. Turn hobby into a verb. Hobby to have fun. Hobby to learn something. But, better yet, hobby to be interesting and to build your personal brand. What should you hobby? We don’t recommend golf or livetweeting cricket matches. Golf is a sport and livetweeting is just inane. Instead, consider competitive coin-collecting, fossil hunting or even lawyering. To hobby as a lawyer, while not exactly interesting, will allow you to hang out longer at Starbucks. Whatever you choose to hobby, however, don’t forget to post photos to your Facebook wall.