What’s your personal brand worth on Craigslist or eBay? While many marketing experts recommend that you hire a professional brand appraiser to find out, you can actually get a reasonably accurate appraisal using a simple slide rule and some numbers.
Attract Clients With a Crappier Avvo Rating
Believe it or not, you don’t want to get a solid 10 rating on Avvo. Or even a 9.2. It just reeks of high expectations, like you are an astronaut or something. Here’s how to crappify your ranking so you don’t get in over your head.
Key Olfactory Considerations for Your Practice
An oft-overlooked consideration is the olfactory brand you want to impress upon your clients. Just how do you make your office emanate confidence and competence?
Top 5 Successories for Your Law Office
What you put on your wall can make or break your law practice. Don’t skimp. Live large.
Increase Practice Profitability with an Office Bar
Modern lawyers underestimate the effect of a formal office bar on a successul practice. That’s too bad.
Top 5 Steps to Publish a Top 5 List
When you’ve absolutely run out of any original thought or material, you can always create an irrelevant top list of some sort. Here’s how.