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Big Legal Brain

Global Leader in Law Practice Management

Appraise Your Personal Brand Using a Slide Rule

Latest from C. Hank Peters

What’s your personal brand worth on Craigslist or eBay? While many marketing experts recommend that you hire a professional brand appraiser to find out, you can actually get a reasonably accurate appraisal using a simple slide rule and some numbers.

Filed Under: Marketing, Social Media Tagged With: Branding, Command Line, Klout

Attract Clients With a Crappier Avvo Rating

Latest from C. Hank Peters

Believe it or not, you don’t want to get a solid 10 rating on Avvo. Or even a 9.2. It just reeks of high expectations, like you are an astronaut or something. Here’s how to crappify your ranking so you don’t get in over your head.

Filed Under: Marketing Tagged With: Advertising, Branding, Featured, Lawyer Ratings, Marketing

Key Olfactory Considerations for Your Practice

Latest from C. Hank Peters

An oft-overlooked consideration is the olfactory brand you want to impress upon your clients. Just how do you make your office emanate confidence and competence?

Filed Under: Marketing Tagged With: Branding, Marketing, Olfactory, Smell

Top 5 Successories for Your Law Office

Latest from C. Hank Peters

What you put on your wall can make or break your law practice. Don’t skimp. Live large.

Filed Under: Marketing Tagged With: Motivation, Office Management

Increase Practice Profitability with an Office Bar

Latest from C. Hank Peters

Modern lawyers underestimate the effect of a formal office bar on a successul practice. That’s too bad.

Filed Under: Marketing Tagged With: Booze, Marketing

Top 5 Steps to Publish a Top 5 List

Latest from C. Hank Peters

When you’ve absolutely run out of any original thought or material, you can always create an irrelevant top list of some sort. Here’s how.

Filed Under: Marketing Tagged With: Lists, Top 10, Top 5

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