What’s your personal brand worth on Craigslist or eBay? While many marketing experts recommend that you hire a professional brand appraiser to find out, you can actually get a reasonably accurate appraisal using a simple slide rule and some numbers.
Believe it or not, you don’t want to get a solid 10 rating on Avvo. Or even a 9.2. It just reeks of high expectations, like you are an astronaut or something. Here’s how to crappify your ranking so you don’t get in over your head.
An oft-overlooked consideration is the olfactory brand you want to impress upon your clients. Just how do you make your office emanate confidence and competence?
What you put on your wall can make or break your law practice. Don’t skimp. Live large.
Modern lawyers underestimate the effect of a formal office bar on a successul practice. That’s too bad.
When you’ve absolutely run out of any original thought or material, you can always create an irrelevant top list of some sort. Here’s how.