Collaborative aggression is an agreed-upon legal process that may involve two-by-fours but could also include any non-lethal beat down. It may just be the future of a modern law practice.
Top 5 Donuts for a Contemporary Practice
Faced with a dizzying array of pastries and breads and other suitable snacks, what’s an attorney to do when picking out appropriate donuts. Luckily, we’ve got some recommendations.
Appify to Attract More Clients . . . Automagically
Until recently, it’s been a well-kept secret of hobbying lawyers that the iPhone and the iPad, and maybe even the iPod Touch, are game-changers. After all, what thought-leading lawyer hasn’t been sitting in Starbucks foursquaring when a potential client comes up to her and says “OMG! I love your iPad!” or “Hey, aren’t you the […]
Attract Clients With a Crappier Avvo Rating
Believe it or not, you don’t want to get a solid 10 rating on Avvo. Or even a 9.2. It just reeks of high expectations, like you are an astronaut or something. Here’s how to crappify your ranking so you don’t get in over your head.
Biggify Your Brand With Foursquare
Foursquare is a popular location-based social application through which lawyers can “check in” to the places they go, tweet this information to their clients, and ultimately biggify their personal brands by collecting supercool badges and becoming Mayor of their favorite hotspots.
Keys to Building a Lebowski-Driven Practice
It’s easy to forget one of the best role models around for a modern lawyer: the Dude.
The ROI of Name Dropping
How to increase your online presence by dropping famous names whenever and wherever you can, even in the bathroom.
Consider Vinyl for Your Next Podcast Release
Vinyl podcasts can help burnish your brand and extend the life of your otherwise overproduced digital web blog.
I’m Linkbaiting and You Don’t Know It
Don’t confuse posts that have substantive value with posts that have interesting and shiny things in them. Substance died out a while ago. People don’t want it. They want to harvest virtual crops and livetweet football.
Use Sandwich Boarding to Solicit Clients
Sandwich boarding is immediate, powerful, and allows you to target your advertising, whether at a NASCAR race, the opera, or white-water rafting.