Believe it or not, you don’t want to get a solid 10 rating on Avvo. Or even a 9.2. It just reeks of high expectations, like you are an astronaut or something. Here’s how to crappify your ranking so you don’t get in over your head.
Biggify Your Brand With Foursquare
Foursquare is a popular location-based social application through which lawyers can “check in” to the places they go, tweet this information to their clients, and ultimately biggify their personal brands by collecting supercool badges and becoming Mayor of their favorite hotspots.
Keys to Building a Lebowski-Driven Practice
It’s easy to forget one of the best role models around for a modern lawyer: the Dude.
The ROI of Name Dropping
How to increase your online presence by dropping famous names whenever and wherever you can, even in the bathroom.
Finding Tweet-Life Balance
How can lawyers better balance the tiring demands of tweeting about social media, attending conferences, and paying student loans?
Consider Vinyl for Your Next Podcast Release
Vinyl podcasts can help burnish your brand and extend the life of your otherwise overproduced digital web blog.
Get Laid Faster with Motivational Tweets
As our brand evangelist tells us each day, if you want to bring in clients, you have to know Twitter. In fact, on Amy’s wall in the office is a handwritten phrase, “no tweet, no meat.” But it’s one thing to get the client to respond to your tweets and to hire you. It’s quite […]
I’m Linkbaiting and You Don’t Know It
Don’t confuse posts that have substantive value with posts that have interesting and shiny things in them. Substance died out a while ago. People don’t want it. They want to harvest virtual crops and livetweet football.
Top Five Practice Areas for Strategic Dabbling
Instead of hunkering down and trying to decrease expenses, attract clients, and make your practice more efficient, it’s easier to diversify and invest in strategic dabbling. Think about dabbling in international child abduction cases or patent litigation to increase your firm’s revenue.
Use Sandwich Boarding to Solicit Clients
Sandwich boarding is immediate, powerful, and allows you to target your advertising, whether at a NASCAR race, the opera, or white-water rafting.
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