What’s your personal brand worth on Craigslist or eBay? While many marketing experts recommend that you hire a professional brand appraiser to find out, you can actually get a reasonably accurate appraisal using a simple slide rule and some numbers.
Kiss Ass Like a Twitter Pro
How to use Twitter at an important legal conference, including the skills needed to really kiss ass like a professional tweeter and conference-goer.
The ROI of Name Dropping
How to increase your online presence by dropping famous names whenever and wherever you can, even in the bathroom.
Finding Tweet-Life Balance
How can lawyers better balance the tiring demands of tweeting about social media, attending conferences, and paying student loans?
Get Laid Faster with Motivational Tweets
As our brand evangelist tells us each day, if you want to bring in clients, you have to know Twitter. In fact, on Amy’s wall in the office is a handwritten phrase, “no tweet, no meat.” But it’s one thing to get the client to respond to your tweets and to hire you. It’s quite […]
National Food Holidays: Leveraging Your Law Firm’s Social Media Strategy
There’s no better way to socialize with a client than with a hand-written letter focused on a targeted National Food Holiday. But before you get your ink all wet and scribble out or tweet a motivational marketing message about bicarbonate of soda (December 30), remember that you really need to know the food preferences or limitations of your clients or target market.