You are listed in an online lawyer directory known as Avvo. Yes, you are. What’s Avvo? We recently explained it as “a site that uses fancy wind and solar powered proprietary algorithms to rate attorneys from 1-10. #manbehindcurtain.” Though Avvo’s counsel responded to clarify that Avvo uses only fossil fuels, the core of Avvo remains its ten-point rating system. Our own @gregoryluce is rated a 10, though he got that by adding all of his social media badges and answering an ERISA law question. Idiot.

But a super duper Avvo rating creates a big problem: future unrealistic expectations of clients, who essentially believe you are an astronaut. With a super duper rating, how can you deliver top-notch work for every client, every day? After all, everyone knows that attorneys do a mediocre job on their run-of-the-mill cases so as to finance their high-profile ERISA cases. But what if you are expected to provide astronaut-level service when you actually hobby in the law at Starbucks? It can be unnecessarily exhausting.
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