Global Leader in Legal Marketing & Management
Making a decision about a technology purchase is typically a hand-wringing and crowd-sourced public experience. Should you go with an easy choice, the standard-bearer? Or should you be an early adopter and tweet the hell out of your choices, then choose from the one that gets the most likes or retweets? Take, for example, mobile phones. Whether you are considering a Nokia 9000, or one of the older stand-bys, it can be a confusing experience, even if you crowd-source your agony.
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Admittedly, I have not looked at the ethical rules since 1987. So, I’m sure things have changed. Like solicitation of clients. Last time I looked it was a no-go, at least for soliciting people at the pool or in the sauna. Given that it’s nearly twenty-five years later and we have MS-DOS and fax machines, there’s really no need to read the rules. I’d be shocked if the powers that be over at the American Bar Association have not nixed the previous prohibition of in-person solicitation of clients. Which gets me to my point: lawyers are missing a huge opportunity for increased business by ignoring door-to-door sales. That’s too bad. If you have a strong sales demeanor, a solid aptitude for rejection, and good Rockport shoes, here are our top sales tips for building a door-to-door law firm.
When it gets really hot here in Minnesota, which happens every twenty years or so, lawyers stay indoors and work from their lakeside cabins. Which leads to a thing we call cabin fever. The Big Legal Brain crew is no exception.
With temperatures above 100 degrees, we spent the better part of the last two days at the corporate lakeside cabin, shouting out the names of various “lawyer mobs,” in between playing a bang up game of Settlers of Catan.
Some of our favorite lawyer mobs:
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Consumers are often confused about subtle differences between two products, and lawyers more so. That’s why we reexamine products from time to time to point out differences you may have missed. With the recent excitement over the release of the white iPhone 4g, we’ve been inundated with faxes from lawyers asking us to explain the differences between the two iPhone versions: white vs. black. [Read more...]
Not all lawyers serve the suave and erudite clients of the day. In fact, with a growing population of slackers, particularly slackers who are now having legal problems, significant opportunities exist to serve an oft-underserved segment of the legal market. That’s why today we are excited to launch the Big Legal Brain “Slacker Legal Form Series.” With forms developed specifically for the slacker market in mind, we’re producing hand-crafted and personalized documents that will resonate with the age 25-34 and underemployed set. [Read more...]
While legal ethics do not apply on the internet, we occasionally come across some fascinating questions. For instance, is it ethical to spank your client? First, some clarification. We are not talking about poking or even full-frontal poking here, with attorneys poking anything that moves, even judges, clerks, and clients. While that’s certainly happening within the legal profession, it’s not something that should be condoned. Unless it feels good. Or increases SEO. Or Klout. [Read more...]
We’re excited about a new law office product that promises to assist with the delicate issue of coffee shop ethics, otherwise known as having private and confidential client conversations in public places. PrivEsquire, the newest entry in a growing product line known as the “privy tent,” promises to revolutionize attorney-client communications in bars, courthouse hallways, restroom stalls, taxis, and airplanes. [Read more...]
Each SlothLaw 2011 proposal had only two requirements: 1) bring your vision of a legal topic or issues to life and 2) do so in a time span of no less than six hours. After opening the proposals to voting in early March 2011, the selection committee chose the following five proposals. Congratulations to the presenters! We’ll see everyone at SlothLaw 2011! [Read more...]
We don’t normally tell the truth. At least not directly. But this post has some hard truthery to it, so listen up and retweet the following message: stop being a monkey. Seriously. Here are a few things that contribute to the gestalt of your monkeyness.
Social Media Is Deadly. It’s not. Honest. You’ll see lots of advice about “the five deadly mistakes of social media” or the “seven deadly mistakes of Twitter.” Monkey shit. Besides telling us that people can only handle 5 to 7 things at a time, posts about deadly social media mistakes are crap. There are no deadly mistakes. Sure, alligators in Florida ate a few lawyers who were tweeting at the time, but that didn’t have anything to do with any “deadly mistakes” they made. Alligators eat people. Get over it. [Read more...]
Talking to your client is an essential part of practicing law. Talking to your client confidentially is also important. When in a bind and you’re not sure how best to handle a client confidence, the old standby of Pig Latin may work best. First, it’s easy to remember. While it may take a few minutes to get into the flow of things, once you do it really just rolls along as if it were your first language. Importantly, Pig Latin does not require any special technology or encryption. It’s an analog language that some say has been around for nearly 150 years. [Read more...]
C. Hank Peters is Big Legal Brain's SuperMayor and a world-renowned legal marketing guru. Raised in the era of IBM mainframes and staplers, he knows how to make your firm efficient and completely awesome. He does not speak or write Chinese.
From the Disgruntled