Global Leader in Legal Marketing & Management
Each SlothLaw 2011 proposal had only two requirements: 1) bring your vision of a legal topic or issues to life and 2) do so in a time span of no less than six hours. After opening the proposals to voting in early March 2011, the selection committee chose the following five proposals. Congratulations to the presenters! We’ll see everyone at SlothLaw 2011! [Read more...]
We posted before about using scriveners for your data backup needs, and we still think scriveners are hallmarks of an efficient and modern law firm. Recent “compliance” issues with digital copiers, however, have reminded us of an uncommon but potentially devastating development for your law firm: a scrivener gone bad. When scriveners go bad, they typically need a reminder of their duties and how to maintain suitable focus. If they go really bad, however, they can insert embarrassing “potty mouth” data into your backups, confuse ediscovery with a children’s board game, and even begin scrivening via Facebook or Twitter. Don’t let that happen to you. Here are three tips you should consider for preventing the scrivener gone bad. [Read more...]
We occasionally highlight innovative practices by innovative attorneys we’ve come across during our law practice marketing and rebranding seminars. One attorney we recently met is T. “Scotch” Reynolds, an attorney in Idaho who is considered one of the foremost authorities on Third Amendment law. While we’ve advised attorneys to dabble in certain areas, third amendment law is not one of those areas. It’s an arcane and oft-misunderstood amendment dealing with the quartering of soldiers. We recently sat down with Scotch to talk about Third Amendment law and his practice. [Read more...]
Lawyers are obsessed with their personal brands, and for good reason. A valuable personal brand can lead to professional satisfaction, industry recognition, and lucrative GoDaddy licensing deals. But how do you value or appraise your brand? What’s it worth on Craigslist or eBay? While many marketing experts recommend that you hire a personal brand appraiser to find out, you can actually get a reasonably accurate appraisal using a simple slide rule and some numbers. [Read more...]
I’m often asked about MS-DOS and why it gets such a bad rap within the legal profession. I don’t know how to answer that. It provides great granular control over your PC, something that we all strive to do (and, believe me, we also fail a lot to do it!). MS-DOS is also simple, both in its interface and how to use it. I expect the antipathy may be related to confusion about how to use it effectively, especially in an active practice. Here are three powerful commands that I like to use, and I recommend that you learn them and incorporate them into your day-to-day work. [Read more...]
C. Hank Peters is Big Legal Brain's SuperMayor and a world-renowned legal marketing guru. Raised in the era of IBM mainframes and staplers, he knows how to make your firm efficient and completely awesome. He does not speak or write Chinese.
From the Disgruntled