An oft-overlooked consideration is the olfactory brand you want to impress upon your clients. Just how do you make your office emanate confidence and competence?
There’s no better way to socialize with a client than with a hand-written letter focused on a targeted National Food Holiday. But before you get your ink all wet and scribble out or tweet a motivational marketing message about bicarbonate of soda (December 30), remember that you really need to know the food preferences or limitations of your clients or target market.
Modern lawyers underestimate the effect of a formal office bar on a successul practice. That’s too bad.