Big Legal Brain, a global leader in cloud-based legal humor, has acquired the Latvian site of lielaslikumusmadzeņu.eu, adding to its brand one of the leading legal humor sites in the Baltic region.
The site is the thirteenth top trafficked Latvian-language legal humor site south of Estonia, excluding the Riga region. Smadzeņu, as it is more popularly known, represents a growing international demand for American-style legal humor.
Though the acquisition comes hours after Lawyerist.com announced its acquisition of American legal humor site Bitter Lawyer, the timing is purely coincidental. It has been planned for some time, with negotiations beginning around Thursday at 4:00 p.m. and ending just after 4:20 p.m.
Plans to offer Latvian-style Caraway cheese plates and blog posts in Latvian are now underway.
Acquiring other companies is how the mass layoffs happened at law firms. They expand too quickly, and just gobble up other firms, instead of relying on steady, organic growth.
I don’t just have one of the great American legal humor blogs in America, but also the top American legal humor blog in Macedonia. …That’s actually true.
C. Hank Peters says
Good point. We looked at Macedonian sites but they were a bit out of our price range.