Those of us at Big Legal Brain often shy away from cussing in public. Why? Well, we are prude and countrified, to be honest, and don’t like the crass use of some choice words. It reduces us. But we make a few exceptions, particularly if those exceptions have decent SEO legs and an overall marketing panache. The word “ass” is one of those exceptions, having such a varied and wide use that you should consider putting some ass into your practice. Here are some of the best contemporary choices. [Read more...]
The recent hubbub over the raid on Osama bin Laden’s compound brought to the world’s attention the use of dogs in war. Following dogs, Slate reminded us about oft-forgotten cats of war. But what about law? For at least a generation, specially trained dogs have been used in various capacities in the practice of law, in pretrial procedure, class action coordination, or for sophisticated legal research projects. Here, we profile four uses of dogs in the practice of law. [Read more...]
One of the more exciting things to come out of this year’s ABA Tech Show is a renewed interest in scratch-n-sniff technology. The technology peaked in 1981 with John Waters’s use of Smell-O-Vision in the movie Polyester. It also caught on with some law firms in the early 1990s who felt that a “new leather smell” on client invoices would increase pay rates. Limitations on printing technology, however, has limited more widespread use of scratch-n-sniff. Until today. [Read more...]
Many attorneys have hair. And while hair upkeep is a day-to-day professional obligation, it can still present challenges. Whether it is using the appropriate hair products or brushing dandruff off your dark suit, focusing on hair can increase law practice success. Nevertheless, when head lice strike, your work to keep a positive hair focus could be ruined. Worse, when confronted with head lice infestation, law firms often cave to embarrassment and attempt to hide the problem, exacerbating any recovery. Relax. There is hope. Here is what you can do. [Read more...]
There are a lot of things to consider when setting up and running your law office. But one oft-overlooked consideration is the olfactory brand you want to impress upon your clients. In other words, how do you make your office emanate confidence and competence? We’ve been advising attorneys on this issue for years. Yet, despite our advice, it’s still an issue that few attorneys understand, let alone address. We hope to change that with our few simple and easy-to-remember tips and considerations.