Global Leader in Legal Marketing & Management
During our travels for speaking engagements and legal tech conferences, we come across some interesting attorneys. Luckily, our reputation helps secure exclusive interviews with some of the more celebrated and well-known attorneys, and we’ve built a solid core of attorney profiles here on Big Legal Brain.
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As we did earlier with T. Scotch Reynolds and Mr. Johnson, we occasionally highlight innovative practices by innovative attorneys we’ve come across during our law practice marketing and rebranding seminars. One attorney we recently met is Helen Calistero, a California attorney who is considered one of the foremost authorities on citizens’ arrest law. We recently had the chance to sit down with Helen to talk shop. [Read more...]
With profit margins spiraling downward, lawyers are looking for ways to reduce costs and to optimize revenue. Part of that effort is to identify alternative sources of revenue, such as internal organ sales, profit-skimming, or Ponzi scheming. One overlooked source of revenue is lawyer merchandising. We’ve recently surveyed lawyer merchandising efforts and can now report back on some of the top choices for merchandising in the coming year. [Read more...]
Except for a few people in my office, lawyers are not considered the sexiest of people. But ever since Johnny Depp donned a Monmouth cap and conquered the seas, the sexiness of admiralty law has made a massive comeback. Even if you are not currently practicing admiralty law, consider doing so as an area for strategic dabbling, particularly if you want to increase the sexiness factor with your spouse and potential clients. Here’s how. [Read more...]
Clients, attorneys, and a couple of other people complain a lot about the lack of civility in the legal profession and in the world generally. It’s worth complaining about, but lawyers have options to counteract the negative perception of an uncivil professional environment. Having a Lebowski-driven practice could be one way. Practicing wuss law may be another. One innovative approach, however, involves the adoption of a collaborative aggression focus for case resolution. If collaborative aggression seems moronic, well, yeah, it is. But who are we kidding? With the rise of Ultimate Fighting Championship and the incredible profitability of reality television, why not up the zealous advocacy schtick and bring in some some serious cash? Growing concern about incivility in the profession? Whatever. It’s all chedda, baby.
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C. Hank Peters is Big Legal Brain's SuperMayor and a world-renowned legal marketing guru. Raised in the era of IBM mainframes and staplers, he knows how to make your firm efficient and completely awesome. He does not speak or write Chinese.
From the Disgruntled