Global Leader in Legal Marketing & Management
One of the more exciting things to come out of this year’s ABA Tech Show is a renewed interest in scratch-n-sniff technology. The technology peaked in 1981 with John Waters’s use of Smell-O-Vision in the movie Polyester. It also caught on with some law firms in the early 1990s who felt that a “new leather smell” on client invoices would increase pay rates. Limitations on printing technology, however, has limited more widespread use of scratch-n-sniff. Until today. [Read more...]
Snarky lawyerly curmudgeons have gained a lot of respect lately, and for good reason. They are sharp, witty, and can call attention to their arguments with strategic misspellings. Plus, being a big blowhard can reap unexpected rewards, like an increased Twitter reputation or the aura of being a tough-as-nails experienced lawyer. Here are some tips to consider if you are considering moving toward the snarky curmudgeon niche, a surprisingly growing niche within the law. [Read more...]
Most law firm offices need a tune up now and then, but where do you start? You could hire a cleaning service to come in once a month to tidy up. Or you could optimize things on the cheap with regular degaussing. Degaussing is the art of reducing electromagnetic buildup. It has typically been used in the past for computer monitors and battleships. Because degaussing battleships is above your pay grade, concentrate on how to degauss officer computer monitors and other stuff, including staff. Here’s how.
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There are a lot of things to consider when setting up and running your law office. But one oft-overlooked consideration is the olfactory brand you want to impress upon your clients. In other words, how do you make your office emanate confidence and competence? We’ve been advising attorneys on this issue for years. Yet, despite our advice, it’s still an issue that few attorneys understand, let alone address. We hope to change that with our few simple and easy-to-remember tips and considerations.
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C. Hank Peters is Big Legal Brain's SuperMayor and a world-renowned legal marketing guru. Raised in the era of IBM mainframes and staplers, he knows how to make your firm efficient and completely awesome. He does not speak or write Chinese.
From the Disgruntled