The linkbait post, a secret everyone except lawyers has known about since 2004, will become a big deal for the lawyers who discover blogging this year. What’s linkbait? Well, let me explain.
The only way to get clients today is to appear at the top of Google search results. The best way to get there is by hiring a social media strategist and brand evangelizer like myself. If you could afford me, for example, I’d advise you that you need SEO, which you could have learned from Twitter in ten minutes. I’d then say some gobbledygook about ROI and engagement and then mention that you need links to your site. Specifically, I’d tell you to pay me so I could pay other people to link to your site. If that doesn’t work, we’d both agree that your posts suck and are too substantive.
In other words, don’t confuse posts that have substantive value with posts that have interesting and shiny things in them. Substance died out a while ago. People don’t want it. They want to harvest virtual crops and livetweet football. They want humorous nonsensical tidbits of fun information. Which comes to the linkbait post. Still don’t understand? Let me continue.
I’m Embedding a Super Popular YouTube Video Right Here. Watch It.
Thanks. Now, after video blogging died out after people realized they didn’t know how to adjust the sound and brightness levels on their webcams, folks at Xtranormal figured things out and made it so that even lawyers can make online movies. Basically, as I like to say, if you can type, you can make movies. The movie you just clicked on and watched went viral this past year. You could have gotten megatraffic to your site and boosted your SEO if you had created the video and posted it on your blog. But you didn’t do that, did you? Too bad.
A Really Cool and Useless Thing Called Buzzword Bingo
Bingo has taken off among Interwebbers who have hung around the social web long enough to be sick of buzzwords. Buzzword Bingo cards, like the one at right left, give me and my friends something to do between giving you advice. But you can create your own cards by stealing them from the internet. Print one off, scan it as an image file, email it to yourself, save the image, upload it to the internet, and add HTML code to embed it into a blog post. Bingo!
Snarky Cards for Every Occasion
You want everyone to think you’re witty. No, I’m giving you advice— you want people to think you are witty and cool. Someecards can help you. Post these snarky and cool cards to your blog like I’ve done here, and people can then link to your post that has the card. You can even create your own user-generated cards if you have a special message you would like to tailor specifically to your readers.
Got it now. No? Fine. Do this. Think of the last inane but oddly cool thing you saw on Twitter or received in a chain email. Consider your options: 1) Could I make something that totally awesome? 2) Could I just steal the materials and link to it in my post? If you don’t know the answer to that, then give me a call to set up an appointment. I’ve got a great social media strategy and brand optimization package to sell you.