We get bags of mail each day, most of it asking for more advice about running the Commodore Amiga. But we get a number of questions about what a law practice should do in the event of an all-out apocalypse. It’s a great forward-thinking question that few legal marketing or practice managements experts have considered or discussed. Beginning today, however, we are rolling out our Law Practice Apocalypse (LPA) series. We’ll provide advice on how best to plan for an apocalypse, what to think about, and what technology to consider. And we expect to book a few conference gigs over the next several months, so look for us. Some of the things we’ll be covering:
Protecting Client Data
With numerous cloud-based storage options available for law firms, what’s best when it comes to protecting against locusts? Is your password secure against a seven-headed leopard-like beast?
Social Media Marketing
What platform is best to spread the word about the apocalypse? How do you get your brand out there when there are 200 million horsemen creating so much social media noise and confusion?
What are the ethical considerations in talking to one of the four horsemen if you don’t know if he’s represented by counsel? Is it a violation of Model Rule 4.4 if you berate Death publicly while he’s on his horse? How do rules against solicitation and advertising relate to people whose names you find in the Book of Life?
What are the best apps to track the apocalypse? Is free and open-source better to protect your records against fire, smoke, and brimstone, or is it best to go with a commercial product like Microsoft’s Office 365?
Plus others, including responding to reader questions about what to consider for proper planning. So, stay tuned. We’ll be back next week.