When we wrote about using the slide rule to calculate your personal brand, we never anticipated such an overwhelming response. Our affiliate income from House of Slide Rulers has been phenomenal. Recognizing an obvious and crying need for calculating things, we are excited to announce today the availability of the C. Hank Index Metric for Professionals, or CHIMP for short.
CHIMP allows you to combine your personal brand with certain performance attributes to come up with an overall CHIMP factor. A high CHIMP factor is correlated with brand and professional success. A good CHIMP factor should be listed on your Avvo and LinkedIn profiles and forwarded to general counsel and clients to compare CHIMPiness between lawyers.
Here’s how it works. Unlike the more popular Kowalski Value Index, the CHIMP uses four basic factors: your personal opinion of your value, on a 17 point scale; your Avvo or Shpoonkle rating, whichever is higher; your favorite federal civil or criminal procedure rule number; and the circumference of C. Hank Peters’s head (currently 19 inches). While our CHIMP calculations and algorithms remain proprietary, we ultimately use a 10 point scale to report a professional’s overall CHIMP factor. Ten is considered absurdly CHIMPy. Few attorneys reach this SuperCHIMP level (we know of none so far). A solid CHIMP rating is between 6 and 9. Below a 6 and you are considered “SubCHIMP,” triggering enrollment in one of our CHIMP Optimization seminars.
The current CHIMP factor applies to all professionals, which obviously includes lawyers. We are working on a CHIMP factor application for law students to assist large law firms (and smaller employers) in selecting suitable employees and summer associates. We predict that, within a year, law school OCI will include specific references to a student’s CHIMP performance level and that large law firm interviews will include questions about how you did on your student CHIMP.